JULIE ALLYSON MERSHON:
Graphic Designer with experience in brand building, marketing, and B2B design interaction. Expert in problem solving and visual communication. Known for delivering measurable outcomes, including significant sales growth and enhanced brand loyalty.
“Heartbeat City” Brand Identity
Heartbeat City (a.k.a. Doki Doki City) Pop Up at Koreatown’s Chi-Chi restaurant in Los Angeles, CA.
Angie Sierra Rebrand
Brand Identity & website redesign commissioned by Angie Sierra. Image features “calling card” in the form of a coaster/stick incense holder.
Inspired by the serene colors of meditation and the warmth of Reiki, this redesign was done with relaxation and healing in mind. The iconography & typography were carefully chosen based on research of Eastern religious symbols and their meanings.
“30 Days of Coffee” Poster Collection
A collection of 30 coffee posters showcasing diverse aesthetics including: marketing, advertising, entertainment, illustration, and technical designs.
“Chloeography” Instagram Posts
A series of Instagram posts highlighting the work of jewelry designer and metalsmith wiz, Chloe Kono for the 2023 Artistic License Fair.
“Fading Constellations”
Cocteau Twins album cover designed in the Processing Coding app. The animation of this design can be found here.
The button below will take you to more static imagery as well as design process.
“Stop Climate Change!”
Three posters contextualizing the phases of climate change.
Saul Bass Book Campaign
“The Ingenious Designs of Saul Bass” by Ellen Lupton touring, release, and speaker campaign. Complete with collateral, UI, and environmental advertising.
Brand Design for =>
Branding & package design for “Fixaeted Faerie.” The challenge was creating appropriate and an aesthetically pleasing packaging for delicate and glass products included in the “Mini Meditation Shrine.” This includes surviving the shipping and packing process as well as being repurposed for being the “shrine” itself.
“99c Only Stores” Rebrand Campaign
This redesign was inspired by the 1950s/1960s “Five & Dime” store aesthetic. This was based on the need to “upscale” the modern dollar store which currently represents cheap goods and low economic status.
“Styletto” Magazine
Designs, photography, artwork, and layout for the “Goth in Japan” issue of Styletto Magazine.
Entertainment Graphics
Posters, packaging, and prop design for entertainment graphics.
A collection of video reels & animations
Since the nature of what a graphic designer does is consistently changing and growing, I added some of my animation projects and commissions to showcase my expertise in areas of animation and editing.
Photography Collection
A collection of photos including “double exposure” imagery. This section showcases my experience in photography & Lightroom.
Sculptures, welding, and other 3D art
A collection of my 3D art.